1. Introduction

We value your privacy and want you to feel secure when interacting with Twin Rocks Natural Spring Water (“Twin Rocks,” “we,” “us,” or “our”). This Privacy & SMS Messaging Policy explains how we collect, use, disclose, and protect your personal information — including for sending you SMS/text messages (both transactional and marketing).

By opting into our SMS programs, using our website or services, or otherwise providing us your personal information, you agree to the terms in this policy (as may be updated from time to time).

2. Information We Collect

We may collect (or have collected) the following types of personal information:

Contact information: name, email address, mailing address, phone number (including mobile number)

Account and order information: order history, delivery preferences, billing information (payment method, billing address)

Usage & interaction data: how you interact with our website, marketing campaigns, text messages (e.g. open, clicks, responses), IP address, device identifiers

Communications: your messages to us (via email, SMS, phone, chat)

Demographic or optional information: e.g. preferences, survey responses, optional profile data

We collect this information when you place orders, sign up for our services, subscribe to communications (including SMS), interact with our website, or otherwise share information with us.

3. Use of Your Information

We may use your personal information for the following purposes:

To fulfill your orders, manage your account, deliver water, provide customer support

To send you transactional messages (e.g. order confirmations, delivery reminders, payment notifications)

To send you marketing & promotional messages (e.g. discounts, new product announcements, special offers), if you opt in

To administer and improve our services, website, and communications

To analyze usage, trends, and preferences

To detect and prevent fraud, unauthorized use, or other illegal or prohibited activities

To comply with legal obligations or for other legitimate business purposes

When sending SMS messages, we will clearly identify ourselves, include opt-out instructions (e.g. “Reply STOP to opt-out”) and comply with relevant rules (see Section 6).

4. Legal Basis & Consent (for U.S. Recipients)

For U.S. users, we operate under the legal framework of the Telephone Consumer Protection Act (TCPA) and relevant state laws.

Transactional messages: These are permitted even if the recipient has not expressly opted into marketing, as long as they relate to services or orders the user has requested (e.g. delivery confirmations, account notifications).

Marketing messages: We will only send marketing SMS messages to individuals who have expressly opted in to receive them (e.g. by checking a box, texting “JOIN,” or otherwise consenting).

You may opt out of marketing SMS messages at any time (see Section 6).

If you revoke your consent, we will not send further marketing SMS messages to you, though we may still send transactional messages.

5. Sharing and Disclosure

We may share your personal information in the following ways:

With service providers and vendors who help us run our business (e.g. SMS gateway providers, shipping/delivery partners, payment processors, analytics platforms) — only to the extent necessary to provide our services

With affiliates or successors in the event of a corporate transaction (e.g. merger or acquisition)

When required by law or regulation, or to respond to valid legal process (e.g. subpoena, court order)

To enforce our terms, protect rights, property or safety, or to prevent illegal activities

We do not sell your personal information to third parties for their own marketing.

6. SMS / Text Messaging — Terms & Opt-Out

6.1 Message Types & Frequency

Transactional SMS messages: e.g. delivery reminders, order confirmations, billing alerts, account-related communications

Marketing SMS messages: e.g. promotions, discounts, coupons, new product announcements

Message frequency may vary depending on your preferences and campaign schedules

Message & data rates may apply (depending on your mobile plan)

6.2 Consent & Enrollment

Before sending marketing SMS messages, we require express opt-in (e.g. a checkbox or text confirmation).

You may opt in via web forms, text keywords, or other methods we provide.

You must be the account holder or otherwise authorized for the mobile phone number provided.

6.3 Opt-out / STOP

You may opt out of marketing SMS messages at any time by replying STOP to any SMS message.

After receiving your STOP request, we will cease sending you marketing messages (though transactional messages may continue).

You may also send HELP for help instructions or contact customer support for further assistance.

We will honor opt-outs promptly (generally within a reasonable timeframe, often within 24–48 hours).

In certain cases, we might send a final confirmation message acknowledging your opt-out request.

6.4 Message Carriers & Delivery

Our SMS messages are delivered via third-party SMS gateway providers / carriers.

We make reasonable efforts to use carriers and systems that comply with CTIA guidelines, carrier policies, and industry best practices.

We are not responsible for delays, failures, or interruptions caused by carriers, telecommunication networks, or your mobile provider.

6.5 Required Disclosures

Every marketing SMS will clearly disclose our name (Twin Rocks or equivalent) as sender

Every marketing SMS will include clear opt-out instructions (e.g. “Reply STOP to unsubscribe”)

Every marketing SMS will include a brief statement: “Msg & data rates may apply”

Recipients may reply HELP to receive information about the program or contact support

7. Security & Data Retention

We implement industry-standard technical, administrative, and organizational safeguards to protect your information from unauthorized access, use, alteration, or destruction.

Access to personal data is limited to employees, contractors, or agents who require access for business purposes.

We retain your personal information only as long as necessary to fulfill the purposes described in this policy (or as required by law).

When we no longer need personal data, we securely dispose or de-identify it.

8. Your Rights & Choices

Depending on your jurisdiction and applicable law, you may have rights such as:

Accessing or receiving a copy of your personal information

Correcting inaccurate or incomplete information

Requesting deletion or anonymization of personal information

Restricting or objecting to certain processing

Withdrawing consent to marketing communications (including SMS)

Lodging a complaint with a data protection authority

To exercise any of these rights, please contact us using the details in Section 10 below.

9. Children

Our services are not directed to children under 13 (or the applicable age under local law). We do not knowingly collect personal information from children without parental consent. If you believe we have inadvertently collected data from someone under the legal age, please contact us to request deletion.

10. Contact Us

If you have questions, concerns, or requests relating to this Privacy & SMS Messaging Policy, please contact:

Twin Rocks Natural Spring Water
Phone: 732-730-7878
Email: [email protected]

11. Changes to This Policy

We may update this policy from time to time. When we make changes, we will revise the “Last updated” date and, if appropriate, notify you (e.g. via email or SMS) prior to material changes. Continued use of our services after changes constitutes your acceptance of the revised policy.